Michelin On Board For Armoy 2017

Armoy Road Races 2017

With a longstanding commitment to supporting racers, Michelin has gone one step further by announcing themselves as an official sponsor of the Senior Support Race 2 at next month’s Armoy Road Races.

This years event takes place on 28 – 29th July in North Antrim, with the hotly anticipated Race of Legends finale rounding out proceedings on the Saturday.

The home of the famous Armoy Armada, it’s one of the most famous Irish road race meetings of the year and attracts thousands of spectators every year transfixed by the action ‘between the hedges’.

James Dimmock, Michelin’s Marketing Manager for Motorcycle Europe North said:

“The team here at Michelin are proud to support the Armoy Road Races in 2017. Having visited the event last year, we were impressed with the exhilarating action and highly professional organisation – a credit to the club behind it.

Partnering with the races is a perfect fit for our brand, as we look to further increase our visibility among the road racing fraternity and to the Northern Irish market in general. Working alongside our dealers in the area we have already helped to nurture some exciting new racing talent and now sponsoring the race itself we continue to support the development of the sport and the passionate racers that take part in it.

Bill Kennedy MBE, Chairman and Clerk of the Course, said:

“It is really good to have Michelin on board for 2017. We are delighted to have such a highly recognisable brand involved with our races and look forward to a successful partnership this July.”

You can view the latest Michelin race tyre range here.


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