Michelin Named ‘Tyre Manufacturer of the Year’

Michelin Tyre Technoloy Award

The team at French manufacturer Michelin have good reason to celebrate right now, after the firm was named ‘Tyre Manufacturer of the Year’ at  the recent Tyre Technology International Awards 2019.

The awards took place during a recent industry show in Hannover, Germany, with a panel of judges that included tyre and vehicle manufacturers, industry research professionals and university experts.

A number of Michelin’s achievements were cited by the panel, including their environmental initiatives, product innovation and work on the performance of worn tyres.

Judge Klaus Baltruschat, tyre expert for TÜV SÜD praised Michelin for their hard work:

“Michelin’s environmental initiatives over the past 12 months have been outstanding; they are one of the few tyre OEs to commit to 2048 sustainability targets. Michelin has been driving the market with innovations and sustainability concepts for years, and their environmental initiatives such as micronised rubber powder and clever tread pattern design that still delivers good performance, even when close to being worn out, are just a few examples that can be cited here.”

Michelin motorcycle tyre wholesaler UK

Pierre Robert, director of research and development for the Michelin group, commented:

“The tyre manufacturing industry is highly competitive, so it is a real honour for Michelin to receive the prestigious Tire Technology International ‘Tire manufacturer of the Year’ award.  Innovation has been at the heart of Michelin’s success for more than 125 years, and this award is testament to the pioneering work of the 6,000-plus people working today in R&D worldwide for Michelin.”

The firm’s dedication to excellent worn tyre performance is underscored by the clever design of their latest Road 5 sport touring tyre, which when half worn was shown to offer better braking performance than a brand new Pilot Road 4, which itself had set wet performance benchmarks in that market just a few years earlier.

You can view the full Michelin 2-wheel range here.


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