Michelin have extended their deal to be the official tyre partner of the Goodwood Festival of Speed and Goodwood Revival for a further five-years.
The deal now confirms Michelin as the official tyre brand of the estate’s flagship international motoring events until 2022, with prominent 2 and 4-wheel branding to be visible at both.
These events attract more than 350,000 visitors every year, so it’s a great opportunity for the French tyre giant to put themselves in front of a huge swathe of potential customers.
Rebeca Nieto, commercial director for car, van and 4×4 for Michelin in the UK and Ireland, said:
“The fit couldn’t be better. Michelin has a rich heritage and a proud history, but it is also at the absolute cutting edge of automotive innovation.
“Events like Revival and the Festival of Speed allow us to showcase all those sides of our business – technological breakthroughs that have transformed the motor industry, unrivalled success in motorsport and innovations under development that will push the boundaries of mobility across the world.
“Everything the Goodwood Estate does is premium, and that reflects our own ethos. From the tyres we make to the restaurants we recommend, Michelin delivers exceptional quality to consumers.”
In recent years, Michelin’s stand at Goodwood events has featured a motorcycle element, and in 2017 huge numbers were attracted to it courtesy of a one-off Lambretta which took centre stage for the brand.
If you’re at Goodwood next year, don’t forget to swing by their stand and say hi!
Check out Michelin’s complete 2-wheel range here.
