Taking place in early October, the NTDA Awards recognise excellence within the UK tyre industry – and this year the team at Bridgestone are having a double celebration, after winning two prestigious awards, including Tyre Manufacturer of the Year.
Robin Shaw, who recently took over from John McNaught at the helm of Bridgestone UK, said that the awards were testament to the “one team” approach adopted by the manufacturer, where all elements of the business have been brought together to showcase a wide range of best practice achievements.
“We all worked extremely hard as a team when compiling these award submissions back in July, and viewed the process as a very important one in showcasing our ‘one team’ approach,” said Shaw.
“So many people within the business left an impression on our entries, with the commercial, consumer and bike teams all playing crucial roles. We were also able to obtain some compelling case studies from our valued customers which were really uplifting to read.
“To have been able to showcase the company is such a positive manner was a rewarding experience in itself, but to go on and win two awards outright was the icing on the cake.
“Both awards must be dedicated to Bridgestone as one overarching team, along with our valued customers who were also so generous with their time and words during the submission stage.”
NTDA director Stefan Hay commented: “For Bridgestone to win two of the most coveted awards not only demonstrates the exceptional quality of their entries, but also reflects what can be achieved when companies have a genuine ‘team’ ethic. The bar has definitely been set for the 2016 awards.”
Shaw added: “We are all extremely proud and we view these awards as a testament to all the good things we are achieving. We must use this as a springboard from which we will keep on growing as a business.”
Bridgestone also claimed the award for Marketing Campaign of the Year for their 2015 car advertisements which stressed that tyres are as crucial to a car’s performance – if not more so – than any other safety device on a vehicle via a variety of media channels. Of course, that’s just as true of the tyres on your motorcycle…
Get the very best for your bike, view the full motorcycle & scooter range from the 2015 Tyre Manufacturer of the Year here – all available to the motorcycle trade from the UK’s leading Bridgestone distributor, Cambrian Tyres!
