The 2014 MotoGP season has been enthralling from start to finish this year, and one of it’s main features has been a resurgent Valentino Rossi.
This year, the focus on Rossi has been just as great off the track as on it, thanks to the Bridgestone Club46 campaign which offered fans of The Doctor across Europe the chance to meet the legend himself in the paddock. The campaign was a huge success for Bridgestone, with entries flooding in from around Europe in their thousands.
To cap off this fantastic 2014 marketing campaign, Bridgestone won the “Best Content Creation” award at this year’s Wirehive 100 Awards, which recognises outstanding creative and technical talent. The award was received on behalf of Bridgestone Europe by it’s UK-based agency, HPS Group, who were responsible for the creation and delivery of the Club46 campaign.
Even Club46’s star attraction Valentino Rossi had fun getting involved: “I’ve enjoyed taking part in the Club46 campaign with Bridgestone and had a lot of fun making the promotional video earlier this year” Rossi said.
“It was a pleasure to personally greet the competition winners from all around Europe. I hope everyone who came to a MotoGP race and spent time with me had a good time. Thanks to all of my fans for getting involved!” added the nine-time World Champion.
Following new of the win, Jake Rønsholt, Managing Director of the Consumer Business at Bridgestone Europe, said: “There is no better way to wrap up the Bridgestone Club46 campaign than by receiving this award. Both Bridgestone and Valentino Rossi have built their reputations in the world of motorsport by their winning performances on the track, so to win such an accolade away from the track is a fitting way to conclude the campaign. Thanks to the HPS Group for the successful delivery of this project.”
The campaign has also received very positive attention from elsewhere, so much so that there could be more silverware on its way for Bridgestone Club46 as the campaign has also been nominated in the ‘Best Travel/Leisure/Sports Social Media Strategy/Campaign’ category at the upcoming SocialBuzz Awards on November 27th.
Best of luck to the team at Bridgestone later this month!
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