We’ve just had some big news from the team at our exclusive brand, Kenda!
Ahead of the 2020 racing season, they have entered into a multi-year partnership with the Sherco FactoryOne racing team, with top riders including Cody Webb and Pat Smage all set to fly the Kenda flag next season.
In the US, Sherco are the fastest growing dirt bike brand right now, and they’re looking to make a big splash with some top riders representing them in the world of trials and enduro next year – 18 athletes in total.
They’ll be putting the Kenda off-road competition range to the test in a wide variety of events including the AMA Endurocross, Hard Enduro, GNCC, NEPG.
When it comes to off-road competition tyres, Kenda are already a household name in the USA and we’re quickly establishing the brand here in the UK too!
From our Weston Beach Race winning motocross range to our comprehensive enduro range, which can be combined with specialist off-road tyres like the trials-enduro inspired Equilibrium hybrid, Kenda have an option to meet the needs of riders across various disciplines.
“Partnering with Kenda Tire was a natural fit for FactoryONE Sherco” said Bryan Kraham, marketing lead for the Sherco race team.
“They have been a leader in the off-road world for some time now. Their Ibex tire is top of its class when it comes to extreme enduro and will be the tire of choice for Cody, Nick, Quinn and Grayson. With their American Technology Center located in North Canton, Ohio, we have direct access to research and development within a few hours drive from our warehouse in Kentucky. We are thrilled to be working with someone that is so willing to engage and find a solution that is right for the Sherco motorcycle.”
