New Bike Sales Up In February

New motorcycle sales figures February 2018

There were further tentative good signs for the motorcycle market last month, with recent figures showing a slight rise in the sale of new motorcycles.

Overall, official figures release by the Motorcycle Industry Association show a rise of 1.2% compared with February 2017, although this was hampered by a drop in new moped sales. Excluding mopeds, the sales of new motorcycles and larger capacity scooters rose a reasonably healthy 5.3% on the same period last year, or 183 extra units in real terms.

The strongest percentage rise came in the Custom segment, which was up 36.5%. Adventure Sport sales were up 16.1%, Touring bikes up 11.8% and Naked bikes up 7.1%. Scooter sales remained relatively flat, with a small 0.5% increase. Trail & Enduro sales fell slightly when compared with February 2017, down -2.1%. Supersport sales also fell by -6.2% and Sport Touring sales by -45.5%, although this is equivalent to just 50 units.

The biggest selling brand during February in the UK was Honda, who registered 840 new machines. Yamaha retain second place, selling 455 news bikes, with BMW and Lexmoto sharing third place with 233 units a piece. Following them were KTM (219), Triumph (189), and Harley-Davidson (168).

For the second month in a row, the biggest selling bike was Honda’s popular PCX125, with 139 being registered across the UK.

The top selling bikes by style were as follows:

  • Adventure Sport – Honda CRF1000
  • Custom – Keeway Superlight
  • Naked – Honda CB125F
  • Scooter – Honda PCX125
  • Sport Touring – Kawasaki Ninja 650
  • Supersport – Yamaha YZF-R125 ABS
  • Touring – BMW R1200RT
  • Trail & Enduro – Husqvarna TE300

Given the poor weather conditions that we experienced during large parts of February, it seems as though sales may be taking a small step in the right direction. However, with Easter just on the horizon, data for March should start to give a much clearer picture of what’s going on in showrooms up and down the UK.


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