
Recently Devitt Insurance, the company behind the popular Keep Britain Biking website, have been conducting a survey of riders in the UK to get a better insight into the make up of the UK motorcycle market.
They received responses from over 2,000 riders, revealing some very interesting statistics:
- 92% of all those who responded were male
- More than 60% of those who responded were in their 40’s
- 19% were from the South East of England, the largest response from any geographical area of the UK
- Honda and Yamaha were the favoured brands of 45.7% of those who responded
- 71% were most concerned about the behaviour other road users, and 62% about road conditions
- 39.1% of respondents have tattoos
- Rock music was the most popular genre with riders, with 74% indicating they liked it. 30% of riders also liked classical music.
- Guy Martin was the number one celebrity figure, with 40% of all respondents choosing him. Valentino Rossi came in second.
- 42.2% said that the Isle of Man TT would be their favourite destination to watch racing
You can view all of their findings in this brief video:
Find out more about Devitt on their official website:


