The torrential rain did little to dampen the spirits of riders who attended the first ever Bridgestone Motocross Product Event at Apex in late February.
A real who’s who of motocross celebrities came down to the Worcester track, with the aim of putting the Battlecross X30, one of Bridgestone’s latest MX tyres, to the test in difficult conditions, including Paul Malin.
Two Kawasaki KX250Fs and a pair of Kawasaki KX450s were available to ride on the day, and riders could also test a set on their own bikes for a small fee. There were also guest appearances by Motors TV commentator Amy Dargan and Bike Channel presenter Suzy Taylor, with plenty queuing for photographs.
The conditions provided a great opportunity to test some of Bridgestone’s latest innovations, including Castle Block technology, which offers a more consistent performance and grip level when changing from one surface type to another. The tyres also use Cooling Fin Technology, derived from run flat car tyres, which results in less heat generation, and greater consistency.
Paul Malin said: “The tyre performed really well in tough conditions. I was certainly impressed at the all-round handling and the reassurance it gave when out on the track.
“In addition, it was a fabulous event organised by Bridgestone and it was great to see such a premium, respected brand raising its presence in the motocross arena.”
Also on hand during the day’s proceedings were Redditch youngster Rob Yates and Gloucester tyro Jack Timms, both backed by Bridgestone in 2015, showcasing their skills on the track.
The free event arrived on the back of Bridgestone’s recent announcement to extend its title sponsorship of the BSMA’s Clubman’s Series in 2015, which showcases some of motocross’s brightest young talents at races across the UK.
Bridgestone has gained significant traction in terms of brand awareness and sales opportunities from its motocross association throughout 2014 and training development manager Mark Fereday said: “The Apex event was something we have wanted to organise for some time, as soon as we saw how impressive the X30 tyres were to ride.
“They are up there with the best tyres that we have come across. They are so much more stable. You can come into off-camber corners with so much more confidence. We wanted riders of all abilities to feel this for themselves and we were pleased that they were able to do so.”
You can see all the action from the event on Thursday 5th March at 9pm on Motors TV, available on the following services:
- Freeview channel 71
- Sky channel 447
- Virgin Media Channel 545
Cambrian customers can look forward to an exclusive motocross deal coming at the end of this month, which includes the new X30, and reinforces the fact that Bridgestone really is “The Best Brand For Your Business in 2015.”
Stay tuned for more info coming soon!
Find out more about the latest Bridgestone motocross range.
