Michelin Becomes Title Sponsor Of “The Tough One”

Michelin 'The Tough One' EnduroPart of the prestigious Red Bull Hard Enduro series, “The 2015 Tough One” will take place on Saturday 7th March, and this year they have teamed up with Michelin who will be the title sponsor for the event. In light of this new partnership, the event will be known as “The Michelin Tough One”.

Tough One Race Director, Steve Ireland of WOR Events said: “I am absolutely delighted to announce that MICHELIN is the title sponsor and main event partner of the 2015 Tough One Hard Enduro. Michelin and WOR Events have a long-standing (almost 10 year) association, and having the prestigious Michelin name and reputation alongside the Tough One makes me very proud. The Tough One team is looking forward to an exciting event with some of the world’s best riders taking part.”

Michelin Marketing Manager, James Dimmock said “Michelin is committed to its support of the British off-road racing scene, and is excited at the chance to be involved with WOR Events ‘The Tough One’. We have a comprehensive range of off-road tyres designed specifically to meet the needs of different terrains and to be involved with the UK’s premier ‘extreme’ Enduro event will allow many more people to discover the advantages of riding on MICHELIN tyres in extreme conditions.”

Rider spaces are full, but there are still a limited number of spectator vehicle passes available via the WOR website.

Check out the Michelin Enduro Comp, available to the UK trade from Cambrian Tyres, the UK’s biggest Michelin two-wheel distributor!