Italian tyre manufacturer Pirelli have announced that they will become an official “motorcycle tyre” sponsor for the Monster Energy AMA Supercross, an FIM World Championship.
The deal signed with Feld Motor Sports® will span across the 2014 – 2016 seasons.
As well as this, Pirelli will also be the official tyre supplier for the following teams during the 2014 season:
- Toyota/Yamaha/JGRMX
- BTO KTM-Sports
Each of the team’s two riders will have the full support of Pirelli technicians during the 17 event season, which begins tomorrow in Anaheim USA. The riders will have at their disposal the full range of Pirelli Scorpion tyres.
If you want to know a little more about Supercross, Pirelli have supplied a very brief history of the sport:
“Created in 1974, Supercross is the most important motorcycle championship in the world in terms of TV and onsite audience. Supercross is an extreme competition that, unlike motocross, takes place on tracks made of dirt built within baseball or football arenas. In 2008, the Supercross World Championship sponsored by FIM merged with the AMA Supercross thus giving rise to a united single World Supercross Championship, named Monster Energy AMA Supercross, an FIM World Championship.”
Pirelli hope that this agreement will help to bolster it’s brand awareness efforts in the American market and have pointed out that their expertise has led to 60 world titles in the Motocross World Championship, and it will certainly make great watching if you’re a fan of the sport!
