From now until the end of November, any dealers enrolled in our Michelin Rewards Programme will receive double points on all eligible tyre purchases!
Although we don’t like to mention this ‘C’ word in early October, this fantastic incentive from Michelin does come just in time for Christmas and is an easy way to boost your points total if you’re looking to cash them in for a gift for someone, or even for yourself!
The scheme is open to dealers purchasing a mixture of 75 or more Michelin tyres per annum, with a scope to grow that business in the near future.
All tyres in the current Michelin range have a points value, and each point equates to a value of 10p. These can be cashed in via the online My Michelin store against a wide range of goods from vouchers to electronics.
Premium tyres like the best selling Road 5, or the new Anakee Adventure and Commander III ranges have a higher points value to incentivize dealers to push the latest product lines.
There’s also a range of material including product information to help you boost your Michelin knowledge and further your sales!
All those enrolled on the scheme should already have received a direct email from Michelin regarding the promotion, but please speak to our team if you need to clarify anything.
