Whether yo’re a professional racer, 2-wheel commuter or weekend rider, us bikers are united by a shared passion for doing what we love. For many, it can be something we’ve dreamed about and aimed for since a young age.
For this very reason, the team at Dunlop have launched their brand new Living the Dream campaign, asking a host of star riders to express what it means to them to be riding at the highest level.
Dunlop is the brand of choice for some of the most successful motorcycle riders in the world, whether they are racing on track, the roads or in motocross. Dunlop tyres player their part in helping these riders achieve peak performance in FIM Endurance, MXGP, Moto2, Moto3, the Isle of Man TT and more.
Alongside supporting some of the world’s most famous racers, Dunlop also work with grassroots riders and beginners to help them move up the ranks and achieve their dreams by supporting initiatives such as the ‘Road to MotoGP’ with its various Talent Cups.
Throughout the summer, Dunlop-supported riders will be sharing videos on their social media accounts which celebrate the thrill of riding and express what it means for them to be living out their dreams.
Fans can head to Dunlop 2-Wheel Instagram page (dunlopmoto) to catch some fantastic videos from the likes of:
- Peter Hickman
- Davey Todd
- Stefano Manzi
- Hector Garzo
- Clément Desalle
- Kiara Fontanesi
Peter Hickman was one of the first to upload his video, where he talks about how he’s wanted to be Living the Dream since being around bikes and in paddocks as a baby.
Hickman became the fastest newcomer at the Isle of Man TT in 2014, riding on Dunlop tyres, before dominating last year’s TT with three overall wins.
But it’s not just top level riders that Dunlop want to hear from!
Many of us mere mortals are also lucky to be Living the Dream, so riders of all abilities and backgroundsare invited to upload their own videos to social media, sharing stories of what makes biking so special to them.
By sharing our own experiences, Dunlop hope the two-wheel community can join together to celebrate its shared love of riding.
Simply use the hashtag #LivingTheDreamDunlop and tag @dunlopmoto in your post!
