Bridgestone, the world’s largest tyre and rubber company, has today announced a partnership with Italian game developer, Milestone, on the latest installment of the popular RIDE video game series, RIDE 4.
Set to launch worldwide on October 8th 2020 on Playstation 4, XBOX One and PC, RIDE 4 is billed as the ultimate competitive gaming experience for two wheel enthusiasts.
Through this partnership, Bridgestone aims to solidify its position as a market leader for motorcycle tyres, while also showcasing its products and legacy in the competitive racing world – all in an innovative and engaging way for motorcycle and video game lovers worldwide.
This exciting new partnership will see riders from around the world experience a fast and smooth ride with Bridgestone tyres on 34 accurately reproduced virtual tracks, just like they would do in reality.
The game includes a vast array of Bridgestone motorcycle tyres, which can be mounted on over 250 bike models from 22 different manufacturers.
The Bridgestone brand will also be featured digitally within the game, with sponsored suits and gear, billboards on racing tracks and even dedicated game modes.
Over the years, Bridgestone has built its legacy on excellence in the motorcycle racing scene, most recently achieving victories in the some of the world’s most celebrated endurance competitions.
Endurance World, a brand-new game mode dedicated to distance motorcycle races, will be one of the key features in RIDE 4. In this mode, riders can test their driving ability and focus, and really asses the exceptional performance and durability of their Bridgestone tyres. Just as in real life, tyre wear remains one of the most important factors within the game when it comes to being a successful rider, with performance being actively impacted by riding style and weather, and players having to make in-race strategic decisions to mitigate these factors.
“As a global mobility leader with a large portfolio of premium products and solutions including premium motorcycle tyres, we saw fit to make our debut in the virtual world by partnering with Milestone, a proven leader in two wheel simulation games” – commented Nico Thuy, Head of Motorcycle Business at Bridgestone EMIA.
“We are always looking for fresh ways to engage our customers and interact with the riding community, while also showcasing the quality of our products. Being present in RIDE 4 represents a one of a kind opportunity to do just that”.
