This year the Michelin Man celebrates his 120th birthday… so what better way to celebrate than by being presented with a prestigious international award?
Also known as Bibendum, the Michelin Man was recently in receipt of the “Icon of the Millenium” award at Advertising Week, the US-based global conference series for marketing, branding and advertising leaders at Times Square, New York.
One of the world’s oldest trademarks, Bibendum first appeared in the late 19th century, and he has since adorned many maps, guides and of course tyres.
The conference recognised the significant role that Bibendum has had to play in helping Michelin to create a unique emotional connection with it’s customers across the globe. In fact, Michelin group were recently ranked in 11th place in the global ranking of Reputation Institute, which shows just how well they are trusted by consumers.
Speaking on the occasion, Adeline Challon-Kemoun, EVP Brands, Sustainable Development, Communication and Public Affairs of the Michelin Group, said:
“Since his birth in 1898, designed by O’Galop, Bibendum is more than just an advertising emblem. He is a living character who embodies the Michelin Group, its values, commitments, and missions. As the Group’s spokesperson for better mobility, he passes messages and advises all road users and accompanies them in every journey.”
You can find out more about Michelin’s 2-wheel range here.
