New Bikes Sales Rise In January

New motorcycle sales figures January 2018

After 12 months of disappointing news on the new motorcycle sales front, the figures for January are looking a little more positive for the industry.

The figures show an 11.8% rise in new bike sales for January 2018, when compared with the same month just a year ago – that’s 574 extra bikes sold in the first month of 2018.

The largest percentage rise came in the Touring segment, which was up 48.8% on January 2017. However, that’s only equivalent to 42 extra units, and it’s a similar story in the Trail & Enduro sector, which was up 33.1%. Sales of Nakeds were strong as always, increasing 23.3%, with Adventure Sport sales also up 15.6%. Sales of Supersport, Custom and Sport Touring bikes remained relatively flat, with a small -4.4% drop in Scooter registrations.

There was strong growth in the A2 licence legal 126 – 650cc engine band, which saw increased sales of 39.9%, and sales of machines over 1000cc also increased by a healthy 26.1%. For other engine bands, the figures remained somewhat more stable, although there was a modest 4.7% increase in the registrations of 0 – 50cc bikes.

Honda start the UK’s biggest selling motorcycle brand with 1,272 units moved in January. Japanese rival Yamaha hold on to second with 564 registrations, followed by KTM (449), Triumph (404), BMW (339), Lexmoto (274) and Harley-Davidson (244).

The biggest selling bike of January 2018 was Honda’s PCX125 scooter, with 171 new ones registered last month.

By style, the top sellers in the UK were as follows:

  • Adventure Sport – BMW R1200GS
  • Custom – Harley-Davidson Dyna Fat Bob 1868
  • Naked – Honda CB125F
  • Scooter – Honda PCX125
  • Sport Touring – Kawasaki Z1000SX
  • Supersport – Honda CBR500RA
  • Touring – BMW R1200RT
  • Trail & Enduro – Honda CRF250LA

When looking at these figures, one must remember that sales in January 2017 suffered hugely following the sell-off of Euro 3 stock in late 2016.

While these latest numbers are a positive start to the year, they are not necessarily indicative of an imminent market recovery so only time will tell if this is a sign of better things on the horizon.


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