Dunlop Sign Deal With MXGP

Dunlop MXGP official tyre supplier

An a press release issued earlier today, Dunlop have confirmed an agreement with the FIM MXGP World Championship which sees them continue as an official tyre supplier to the event for the next three years.

The series has an open tyre policy, and with a field of top riders all looking for that competitive edge, rubber choice plays a vital part.

“MXGP allows us to prove our tyre performance and durability in this most demanding and grueling World Championship,” comments Xavier Fraipont, managing director, Dunlop Motorsport and Motorcycle. “With a mixture of sand, mud and rocky terrain on the calendar we give our riders confidence to perform at the limit all season long.”

The demanding series has already given birth to a number of new technologies for Dunlop including Progressive Cornering Block Technology. All pro-riders use the same commercially available products from the Dunlop range which include:

The Geomax MX-71 for medium to hard terrain is also available in 2017.

Dunlop’s increased commitment to MXGP is cited as part of a drive to boost audience growth and fan interaction within the sport of motocross..

“The MXGP promoters, Youthstream, are pioneers when it comes to fan engagement. With live streaming of each event, open paddock access for fans and a strong social media following, MXGP is really connecting with riders and spectators,” shares Fraipont.

David Luongo, director of Youthstream, adds: “It is a pleasure to renew this partnership with a brand as prestigious as Dunlop. The MXGP World Championship takes place in all kind of tracks that are very demanding for the tyres, it is the best place to develop new technologies and products. On top of that, Youthstream’s objective is to continue developing our media coverage with traditional broadcasters, our digital platform MXGP-TV.com and our various social media networks. Having all the MXGP, MX2, WMX and European Championships races broadcasted live through MXGP-TV.com is giving an impressive exposure to all our partners, teams and riders.”

The championship will begin in Qatar on Saturday 25th February.

View the full Dunlop motocross range here.

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