25 Feb 2010

"Continental AG becomes Official Sponsor of the 2014 FIFA World Cup™ in Brazil

Hanover/Zurich (pps) Continental will further rely on football. The company with headquarters in Hanover will consequently continue its successful long-term marketing strategy for its premium tire brand Continental by the sponsorship of the 2014 FIFA World Cup™ in Brazil in the tires product category. The Continental Corporation is currently the fourth largest passenger tires manufacturer worldwide."

"As a glittering football nation and host of the next Football World Cup, Brazil is already now expected to become an exceptional festival of enthusiasm and passion and these attributes correspond perfectly to our products as well as technique, precision and teamwork", explained Continental’s Executive Board Member Nikolai Setzer who is in charge of the Division Passenger Tires."

Read more at the Official Continental World Cup™ WEBSITE